April 18, 2018

Optum and DrFirst to launch new solution at the upcoming National Hospice and Palliative Care Organization, Management and Leadership Conference, April 23-24 in Washington, DC.

DrFirst, the nation’s leading provider of e-prescribing and medication management solutions, and Optum Hospice Pharmacy Services, the industry’s oldest hospice-centric pharmacy service provider, announced a partnership to help clinicians improve efficiency of care coordination and medication management tasks so they can improve patient care. This innovative development allows clinicians to use DrFirst’s Backline® secure texting and care collaboration solution to streamline engagement with Optum’s hospice services unit.

This new functionality enhances patient care and safety by reducing the time it takes to access pharmacists and clinical support staff within Optum. Using specially-designed smart routing, Backline expands Optum’s range of clinician support while improving overall response times.

Using the new secure text, clinicians can continue to care for patients while receiving advanced support, rather than being tied to a telephone. The efficiency of this approach affords clinicians more patient face-time, improved productivity and/or the ability to better collaborate with the patient’s family or caregivers.

To meet the needs of this unique healthcare segment, DrFirst has expanded Backline’s existing capabilities of patient-centered chat sessions, sending automated clinical alerts, and transmitting attachments such as photos securely within the care facility, or to third parties, even loved ones and next of kin. Backline’s management dashboard includes time stamps and audit capabilities, allowing supervisors to see the time and length of a text exchange as well as response time.

Backline can be used as a standalone application or launched from within iPrescribe, DrFirst’s mobile e-prescribing solution. This allows secure collaboration among nurses, physicians, and pharmacists without having to utilize multiple applications. Prescribers can take advantage of iPrescribe’s comprehensive patient medication history, remain compliant while addressing pain management prescribing and participate in secure collaboration regardless of location.

“We asked DrFirst to create the hospice and homecare module for its Backline application because we knew opening secure communication to Optum and its partners would allow nurses to provide care safer and faster,” said Jason Kimbrel, PharmD, BCPS, Vice President of Operations & Clinical Services with Optum Hospice Pharmacy Services. “By moving from voice and fax to text, coupled with interfaces, we can respond to requests more effectively and ensure that the patients needs are met as soon as possible.”

With the help of DrFirst’s Backline and iPrescribe solutions, clinicians in the field can communicate securely with anyone on the extended care team, as well as external patient services, pharmacies and case workers. A single text, using a single secure application, can enable clinicians to remain HIPAA compliant while engaging any of the wide range of care givers and support services required to provide excellent palliative care and care facility administration.

“Optum’s decision to ask DrFirst to build this expanded capability for hospice care is a testament to their belief in the robustness of our Backline platform and helping care providers.” said G. Cameron Deemer, President of DrFirst. “Hospice nurses can depend on the strength and security of our application to connect with Optum’s advanced support team without impacting care delivery. Our new Backline feature will reduce the workload and stress on clinicians while improving the safety of hospice, home and long-term care patients who depend on timely medication management to ease their suffering.  Backline brings real-time collaboration to providers throughout the healthcare ecosystem, which has become even more critical as care shifts outside the hospital’s four walls,” added Deemer. “We’re proud to see our technologies once again empowering clinicians to deliver the best possible care to patients, whenever and wherever it’s needed.”

About Optum Hospice Pharmacy Services
Optum is a leading health services and innovation company, which includes the Hospice Pharmacy Service business (previously HospiScript) that delivers care-focused, innovative and cost-effective solutions.  With 100,000+ people world-wide, hundreds dedicated to hospice, Optum combines its pharmacy network, clinical programs, analytic tools, technology solutions and educational resources to deliver a flexible, forward-thinking approach to hospice care. Optum uniquely collaborates with all participants in health care. Hospitals, doctors, pharmacies, employers, health plans, government agencies and life sciences companies rely on Optum services and solutions to solve their most complex challenges and meet the growing needs of the people and communities they serve. For more information visit: www.optum.com/hospicepharmacy

About DrFirst
DrFirst, the nation’s leading provider of e-prescribing and medication management solutions, enables stakeholders across the healthcare industry to intelligently utilize comprehensive real-time data and connectivity to increase their patient safety ratings, efficiency and profitability. Today, more than 170,000 healthcare professionals and more than 60% of electronic health record vendors, depend on DrFirst’s innovative software solutions to improve clinical workflows, expedite secure collaboration across a patient’s care team and drive better health outcomes. The company’s integrated technologies include its award-winning electronic prescribing platform, the most comprehensive medication history available, clinically specialized secure messaging, as well as patient medication adherence monitoring and benefits checking. In addition, DrFirst was the first to offer e-prescribing for controlled substances (EPCS), which is considered the industry standard for providers nationwide. For more information, please visit www.drfirst.com or connect with us @DrFirst.